Last year I wrote this rant on Why Kim Kardashian and Her Family Need to Just Go Away because I was exasperated over how much media attention this family has gotten even though none of them have actually made any kind of major accomplishments, with the exception of Kim’s late father, Robert Kardashian, who was one of the lawyers in O.J. Simpson’s 1990’s murder trial and Kim’s one-time stepparent, Caitlyn Jenner, who won the gold decathlon medal at the 1976 Olympics.

Since I posted it online that rant has become among the most-read Sagittarius Dolly blog posts ever. In fact I can tell whenever yet another major scandalous story regarding that family has broken because that rant will suddenly become among the top ten most read posts of the week. I’m not surprised that it’s gotten back up to the top ten this week considering the mainstream media suddenly went crazy over reports that Kim Kardashian was robbed in her Paris hotel just hours after she posted a photo of herself wearing this expensive looking diamond ring on Instagram. If you look on some of the gossip sites, you’d hear rumors that this “robbery” was either staged by either Kim herself or one of her associates or was an inside job that was perpetrated by someone who’s associated either with Kim or the hotel. Whatever the case may be, this will set off yet another round of Kim Kardashian’s face being plastered on most of the magazines and tabloids that are sold in the supermarket checkout line.

I would’t be surprised if this “robbery” is yet another attempt at keeping the Kardashian name in the headlines. Part of me hopes that if it is something that was faked that it would provoke such a huge backlash that it’ll signal the end of the public life of Kim and her family. But I’m not going to hold my breath on that one. After all, last year I wrote that rant because Kim’s younger half-sisters seemed to glamorize lesbian incest and that wasn’t enough to torpedo that whole family out of the media spotlight.

In some ways I think it’s not right that a bunch of no-talents like the Kardashians are now considered celebrities. The very definition of the word “celebrity” has changed since I was a kid. A few years ago The Washington Post ran this story about the demise of a museum in Virginia that was dedicated to Jeane Dixon, the famed psychic and self-styled “astrologer to the stars.” In the newspaper edition of that story The Washington Post published a photo of one of the artifacts from that now-defunct museum: a cover of a late-1970’s issue of The National Enquirer that prominently featured Jeane Dixon’s predictions of the futures of such stars as Burt Reynolds, Cary Grant, and Dolly Parton. All three of them were considered to be major celebrities of that era. But there was a major difference between them and the Kardashians—they were people who became prominent through displaying actual talent at either acting or music. They didn’t go to paparazzi-heavy restaurants and nightclubs being attention whores in the hopes that their photos will appear in some publication the next day. They developed a craft, worked hard at that craft, and gained a following from people who were impressed with their craft.

This is why all this media attention on the Kardashians is so frustrating as well as their frequent efforts to shove this family in our faces. Even PBS has gotten in on this by posting links to Kim Kardashian stories like this one on its Facebook page and covering her like she’s news is something that used to be beneath the major public broadcaster. Ironically I have yet to meet anyone in my life who has ever expressed admiration for anyone in that family. I can remember the time when I saw a rack of the Kardashian clothing line at Sears and I thought those outfits were so ugly that someone would have to pay me to wear them. I wasn’t surprised to hear that those clothes were a total flop. I see their perfumes and other beauty products just sit there on the store shelves. It’s almost like the mainstream media is doing some kind of propaganda to force people to accept them as celebrities and honor them as such while average people are doing their best to resist this.

I don’t mind seeing stories about people with actual talent but the mainstream media needs to have a moratorium on all things Kardashian unless someone from that family has actually done something worthwhile (like discovering a cure for cancer). I think people should boycott anything that is associated with any members of that family regardless of whether it’s their beauty products or clothes or any publications that have them on the cover or even episodes of their reality show Keeping Up With the Kardashians. If enough people boycott the Kardashians then that family will be less profitable to the mainstream media to the point where it’s not even worth putting them on the cover anymore.

We the people can do this.